The holidays is a great time to boost your marketing efforts in an attempt to generate more sales from customers. However, with many other companies thinking the same thing, it can often be difficult to stand out among the competition. Here are four creative ways to bring in sales during the holiday season, so that your customers know just exactly what you are offing.
Social media has always been a vital part of advertising. But with the ability to now upload quick, six-second video clips, there are more opportunities than ever for businesses. You can now upload videos of new products, promotions or simply insight into the company that will interest your customers. Video is much better than static advertising campaigns and they can also generate customer interest with interactive content. One huge advantage of video in branding and holiday sales is its ability to quickly connect your brand with the ethos of the season, and boost customer loyalty. Whether you are trying to bring customers in for a one time sale, or just boost your brand, holiday video ads can be a great strategy.
One difficult part of the holidays is actually coming up with gift ideas for people you care about. A great advertising method for you is to give those people ideas and generate a website or landing page that will sort gift options. Not only does this simplify the process for your customers, but it’ll also make it easier and quicker for them to purchase gifts directly from your website. It can also be a great way to bundle lower performing products with high selling ones to clear out old inventory, and avoid writing off losses on less popular items. Many shoppers appreciate bundled gifts, or prepackaged gift ideas because it saves them time and simplifies all of the options.
Promotional products are a great idea all year round. However, during the holidays, they can grow to be even more valuable. Promotional plastic bags have a lot of value during the holidays, as they allow your customers to advertise for you as they walk around carrying your bag while shopping. This makes it easier for you to pull in casual shoppers who might not have thought of your store otherwise. Companies like Victoria’s Secret have perfected the art of branded promotional bags, and they bring in substantially more customers as a result. Donating branded promotional corporate gifts is a great way to invest in your community and create awareness at the same time.
The holidays should be a time of giving and caring. This makes it a great time to give back to your community and those that are less fortunate. It just so happens that those efforts will also increase your companies marketability and help you generate more awareness. Donating branded promotional corporate gifts is a great way to invest in your community and create goodwill at the same time. Whether you donate your time to a local school or drop products off at a homeless shelter, giving back during the holidays is a winning formula for everyone involved.
The holidays are a joyous time of year. And in order for it to become even more beneficial for your company, keep in mind some of the marketing and advertising techniques mentioned here. These ideas will help you generate more interest from potential customers, while also separating yourself from your competition.