The world of marketing is a complex place these days. Increasingly, firms are relying on the web as a means of promoting their goods and services. From social media campaigns to video content and online mailshots, there are plenty of tactics for companies to pursue.
However, despite the presence of these marketing channels, there is still room for more traditional advertisements, such as flyers. It is no surprise then that there is high demand for online printing services. Handing flyers to customers offers businesses the chance to communicate in a very direct and personal way, and as long as bosses choose the right printing services online, they can benefit from impressive value for money.
To get the best results from their flyer campaigns, it is really important for entrepreneurs to bear in mind a few basic design principles. Offering tips to business owners who are in the process of creating flyers, Nial Toner highlighted three things to avoid. Writing on MyPrintResource.com, he stated: “Making your flyer stand out and hit all the right notes is not always as easy, with many companies falling into the trap of putting as much information as possible onto a flyer.”
He added: “Flyers are a great way of getting your name out there and in front of customers. Whether they are new or existing customers, flyers enable you to get your message under their nose. They can promote anything from a special offer or new product release to a specific product or service that you provide.”
According to Mr Toner, long headlines are a mistake. Instead, these items should have short, attention-grabbing titles that make potential customers want to read further. They must be to the point and appealing. “Sale Now On” is a good example, he added.
Another pitfall to avoid is placing too much detail on flyers. About this, he said: “The worst thing you can do with your flyer is simply bombard it with information.” When designing the items, entrepreneurs should include only the most vital points. Among the things that must be on flyers are website details, email addresses or a phone numbers that encourage consumers to seek out more information.
Poor quality images are another big no no, Mr Toner pointed out. On this subject, he remarked: “Low quality images or images that are pixelated can immediately make your flyer look cheap. Be sure to source top quality product images or take your own photos using a quality digital camera or smartphone. A picture can say a thousand words and you don’t want those words to be negative if your image is poor and hard to make out.”
As long as people bear tips like this in mind when they set to work designing flyers to promote their goods or services, they stand to achieve impressive returns on their investments. Also, by shopping around for the best online printing company out there, they can rest assured that the finished result will look great and represent impressive value for money.
About the Author – Anna Longdin is a freelance blogger who contributes to a variety of online printing sites, including A Local Printer.